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The Apartment SS17

Saturday, 15 October 2016


Every season I look forward to The Apārtment, especially when it comes down to seeing what new look they go for; it's the ultimate place to hunt for interior inspiration. If you're unaware... The Apārtment is the primary location for professional influencers during London Fashion Week. The space has been specifically designed for bloggers to recharge their batteries between shows, work, eat and mingle with likeminded individuals.

This season, The Apārtment teamed up with DFS to fill the room with comfy, stylish sofas


Sofas from DFS.

The central Soho location meant it was super easy to pop in and out when our schedule allowed. Georgia and I were able to stop by between presentations, have a bite to eat and even monogram an Aspinal of London clutch with our initials (it's true loveeeeee).

 We were lucky enough to enjoy brunch with Ego on the Sunday morning - the Aubaine croissants and juices went down a treat. Oh, I know you're probably wondering where the cute little dusty pink cushions are from too. They're from H&M Home and yes, I've already made the purchase for my own flat - don't they look amazing against the indigo sofa?

I couldn't believe it when Abi told us that the sofas were from DFS, they looked so incredibly luxurious and brought the room to life. They chose a palette of grey, mauve and indigo fabric sofas, exuding style and comfort (warning: you'll never get back up once you've sat down - refer to second and fifth images). Thankfully, The Apartment organised one of their Hyundai cars to take us to the Phoebe English presentation; the only thing stopping me from munching on sweets and watching the shows live from the projected screen all afternoon.

See what I wore on day three here.

This post is in collaboration with DFS.
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